FMCG — 4004 news

Koro Omnichannel Strategy and Scalable Growth

Koro CEO Florian Schwenkert details the company's evolution from a D2C startup to a 150M EUR omnichannel brand. The analysis covers the symbiotic relationship between online and retail channels, strategic product focus, and international expansion tactics in the conscious nutrition sector.

Feb 02, 2026 · The Journal. · 5 min read

Kraft Heinz Mac and Cheese Market Share Loss

Kraft Heinz is spending over $60 million to reclaim the mac and cheese market after losing significant share to agile competitors like Goodles and Annie's. The analysis highlights how cost-cutting post-merger eroded brand equity and innovation, forcing a strategic pivot toward premiumization and flavor diversification to retain consumer loyalty.

Business Strategy Consumer Goods Marketing #Kraft Heinz #FMCG #Market Share #Brand Strategy