FIGS: A Masterclass in D2C Medical Apparel
An analysis of FIGS' strategic turnaround, Direct-to-Consumer (D2C) model, and expansion into B2B and international markets.
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2 articles tagged D2C.
An analysis of FIGS' strategic turnaround, Direct-to-Consumer (D2C) model, and expansion into B2B and international markets.
Koro CEO Florian Schwenkert details the company's evolution from a D2C startup to a 150M EUR omnichannel brand. The analysis covers the symbiotic relationship between online and retail channels, strategic product focus, and international expansion tactics in the conscious nutrition sector.