Tag

Customer Acquisition

2 articles tagged Customer Acquisition.

Jul 30, 2026 · How I Built This with Guy Raz · 4 min read

Scaling Brands Amid Tariffs, AI Search, and Rising CAC

An executive analysis of modern scaling strategies for direct-to-consumer and niche brands. Covers liquidity management during trade policy shifts, hybrid marketing channel diversification, strategic capital timing, and trust-based distribution frameworks.

Business Strategy Marketing & Growth #Customer Acquisition #Supply Chain Risk #Brand Scaling #Marketing Strategy
Mar 05, 2026 · How I Built This with Guy Raz · 5 min read

Scaling Niche Brands: Storytelling and AI-Driven Growth

WeWork co-founder Miguel McKelvey advises founders on scaling niche businesses. Key strategies include leveraging origin stories for premium pricing, optimizing content for AI search, and diversifying acquisition channels beyond paid ads.

Business Strategy Marketing Entrepreneurship #Entrepreneurship #Brand Strategy #AI Marketing #Customer Acquisition