Tag

Brand Growth

2 articles tagged Brand Growth.

Oct 22, 2026 · How I Built This with Guy Raz · 6 min read

Insomnia Cookies Founder Shares Growth Strategy

Insomnia Cookies CEO Seth Berkowitz advises entrepreneurs on earning growth through consumer validation, focusing on core products, and leveraging community-driven marketing. The episode covers strategic pivots for apparel, wellness, and collegiate brands.

Business Strategy Marketing #Business Strategy #Consumer Marketing #Brand Growth #Entrepreneurship
Feb 02, 2026 · How I Built This with Guy Raz · 5 min read

Hoka's Strategy: From Niche Innovation to $2B Brand

An analysis of how Hoka transformed a niche trail running shoe into a global $2 billion brand. Key lessons include the power of experiential marketing, strategic partnership over VC funding, and solving specific performance problems to drive mass market adoption.

Business Strategy Marketing Entrepreneurship #Hoka #Product Innovation #Strategic Partnership #Experiential Marketing