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Innovation Management

3 articles tagged Innovation Management.

  1. · HBR IdeaCast · 5 min read

    Sustainability as Innovation: Driving Customer Value and Competitive Advantage

    Gautam Chalagala challenges the sustainability premium myth, urging leaders to treat ESG as a catalyst for innovation. Learn how to target the mass market by solving systemic inefficiencies, aligning profitability with resilience, and integrating sustainability into core business strategy rather than niche marketing.