Tag

Working Capital

2 articles tagged Working Capital.

Aug 03, 2026 · How I Built This with Guy Raz · 6 min read

Navigating Capital Misalignment and DTC Pivots

Examines how Serena & Lily managed early-stage liquidity crises, navigated toxic investor dynamics, and executed a strategic direct-to-consumer pivot during the 2008 financial downturn. Highlights frameworks for working capital optimization, cap table restructuring, and founder exit timing.

Business Strategy Entrepreneurship Marketing #Entrepreneurship #Capital Strategy #Direct-to-Consumer #Working Capital
Jun 01, 2026 · How I Built This with Guy Raz · 6 min read

Scaling UGG: Brand Architecture, Working Capital, and Strategic Exits

An executive analysis of Brian Smith's founding of UGG, examining trademark strategy, working capital management, authentic marketing, and the strategic acquisition by Deckers. Highlights actionable frameworks for early-stage brand scaling and corporate transitions.

Business Marketing Entrepreneurship #Brand Strategy #Working Capital #Marketing #Entrepreneurship