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Women's Sports

3 articles tagged Women's Sports.

  1. · Masters of Scale · 5 min read

    Scaling Women's Sports: Capital, Brand, and Flywheels

    Jess Smith, President of the Golden State Valkyries, details the strategy behind scaling a women's sports franchise from a $50M expansion fee to a $1B valuation. Key insights include the critical role of capital, the shift from boom-bust cycles to sustainable flywheels, and the importance of building for untapped female fandoms.

  2. · Masters of Scale · 5 min read

    Unrivaled: Player Equity and Startup Sports Strategy

    Mickey Lawler discusses Unrivaled's player-centric business model, leveraging equity and brand integration to disrupt women's basketball. The analysis covers strategic partnerships, fan engagement, and the shift from traditional sponsorship to authentic co-creation in emerging sports leagues.