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2 articles tagged Podcast Business.
Rich Roll discusses building a boutique podcast network that prioritizes integrity and long-term brand partnerships over algorithmic virality. The strategy involves 360-degree deals and direct CMO engagement to maximize creator value and audience trust.
The episode examines how podcasting is reshaping talk-show economics, with Netflix and iHeart consolidating audio content. It also highlights declining engagement among right-wing media brands and the commercial failure of a high-budget documentary. Finally, it analyzes legal and political pressure around the Paramount-Warner merger and California production incentives.
