Monday, February 02, 2026
How I Built This with Guy Raz
Hoka's Billion-Dollar Leap: Innovation, Strategy, and Market Disruption
Discover how Hoka's founders turned a "weird" shoe into a $2 billion brand by challenging industry norms, leveraging strategic partnerships, and focusing on unparalleled user experience.
Business Growth
Innovation
Strategic Partnerships
Market Disruption
Entrepreneurship
Footwear Industry
Scaling
5 min read