Tech, Data, and Gambling Reshape Sports Business
Analysis of how analytics, VAR, micro-betting, and biometric data are transforming sports operations, revenue models, and fan engagement, highlighting strategic trade-offs and emerging market trends.
Tag
Fan Engagement
3 articles tagged Fan Engagement.
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· FT Tech Tonic · 6 min read -
· web3 with a16z crypto · 5 min read Bond: Decentralized Creator CRM and Fan Loyalty
An analysis of Bond's protocol, which replaces subscription fatigue with interest-bearing fan bonds. The discussion covers the obsolescence of Web2 audience data, the strategic shift from trading volume to audience growth, and the future of IP in an AI-driven creative economy.
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· Masters of Scale · 5 min read Unrivaled: Player Equity and Startup Sports Strategy
Mickey Lawler discusses Unrivaled's player-centric business model, leveraging equity and brand integration to disrupt women's basketball. The analysis covers strategic partnerships, fan engagement, and the shift from traditional sponsorship to authentic co-creation in emerging sports leagues.
