Designing Awe: Product Strategies for High-Impact Events
Petra Wille and Teresa Kortz explore how product thinking transforms event design into curated experiences. Key strategies include leveraging 'Hard Problem Clubs' for niche segmentation, integrating sensory details to dismantle corporate armor, and prioritizing awe over novelty. The discussion highlights the ROI of serendipity, the revival of strategic offsites, and the importance of diverse representation in driving authentic connection and community equity.