Tag

Event Management

2 articles tagged Event Management.

Jun 09, 2026 · Masters of Scale · 6 min read

World Cup 2026: FIFA's Centralized Monetization and Hosting Risks

Analysis of the 2026 World Cup reveals FIFA's shift to centralized control, aggressive ticketing monetization, and infrastructure efficiency. Insights cover geopolitical risks, sponsor activation strategies, and the financial implications of mega-event hosting.

Business Marketing Entrepreneurship #World Cup #FIFA #Sports Marketing #Event Management
Feb 19, 2026 · Masters of Scale · 5 min read

Scaling Event Infrastructure for Economic Impact

Zeilene Jamahamed discusses building the Bay Area Host Committee from scratch to manage multi-billion dollar sporting events. The analysis covers stakeholder alignment, political navigation, and leveraging innovation for regional economic growth.

Business Strategy Leadership Event Management #Event Management #Stakeholder Management #Economic Impact #Non-Profit Strategy