Dr. Squatch: From $1.5K Soap to $1.5B Unilever Acquisition
An analysis of how Dr. Squatch leveraged impulse-driven social advertising, strategic rebranding, and capital injection to scale from a bootstrapped side hustle to a $1.5 billion acquisition by Unilever. This brief details the shift from search-based to feed-based marketing and the operational challenges of scaling DTC brands.