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D2C Strategy

3 articles tagged D2C Strategy.

  1. · How I Built This with Guy Raz · 5 min read

    Thrive Cosmetics: Purpose-Driven D2C Beauty Strategy

    An analysis of how Thrive Cosmetics leveraged a mission-driven model and lean operations to scale from a side hustle to a $150 million revenue brand. The case study highlights the importance of product excellence, customer-led charity selection, and maintaining ownership control in the beauty sector.

  2. · How I Built This with Guy Raz · 4 min read

    Scaling a Keto Cereal Brand to $100M in Revenue

    Krishna Kalyanen transformed personal health constraints into a $100M CPG empire by identifying gaps in the low-sugar cereal market. This analysis covers strategic pivots from tech to physical goods, D2C-to-retail expansion, supply chain centralization, and dynamic cost management frameworks for modern consumer brands.