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CRM Strategy

1 article tagged CRM Strategy.

  1. · Thoughtworks Technology Podcast · 6 min read

    Plio's Agentic CRM Strategy and AI Adoption

    Plio leverages agentic AI to transform its retail CRM into a proactive intelligence platform. This analysis details their shift from code generation to autonomous agent orchestration, highlighting the strategic value of cross-functional hackathons, evaluation frameworks for trust, and the evolving SaaS business model in the agentic era.