Lexware Strategy: AI Co-CEO & SME Software
Lexware CEO Christian Steiger discusses leveraging AI as a 'Co-CEO' for SMEs, the shift from functional to emotional software value, and the strategic impact of e-invoicing mandates on the German market.
Tag
Brand Marketing
2 articles tagged Brand Marketing.
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· Asset Class · 4 min read -
· Pivot · 6 min read AI Branding Wars and Media Consolidation
An analysis of Anthropic's strategic Super Bowl campaign against OpenAI, Alphabet's massive AI capex, and the structural decline of traditional media. This brief covers the shift of AI from utility to brand identity and the emerging geopolitical risks for US tech platforms.
