Apple CEO pushes for autonomous Siri in iOS 27
Apple CEO John Terenas is urging faster deployment of AI capabilities, specifically targeting an autonomous Siri for iOS 27. The push comes as competitors release agentic tools and Apple’s R&D spending rises.
Apple CEO John Terenas is pressing executive Craig Ferderite to accelerate the company’s artificial intelligence roadmap, with a specific focus on transforming Siri into an autonomous agent. Terenas aims to have this capability ready for iOS 27, potentially as early as December. This internal push coincides with a significant increase in Apple’s research and development spending, which rose approximately 32% this year. The urgency stems from a competitive landscape where firms such as OpenAI, Anthropic, and Meta are already shipping AI agents capable of executing complex tasks, such as disputing bills. In contrast, Apple’s AI features have faced years of delays. Critics argue that the company risks losing customers to rivals like Pixel and Samsung during the upcoming holiday season if it fails to deliver on its promised features promptly. Terenas has stated that he wants Siri to act independently, noting that most other market participants are already shipping similar agentic technologies.