X launches native video clipping tool for creators
X introduced a native feature allowing users to trim and post video clips directly on the platform. The tool includes revenue sharing for both original creators and clippers, aiming to boost engagement against competitors like TikTok.
X announced a native clipping tool on Monday, enabling users to trim longer videos into shorter clips and post them directly on the platform. Each generated clip includes a 'clip-from' label that links back to the original video, preserving attribution for the source content. The feature is designed to spur influencer engagement and compete directly with platforms such as TikTok, which has long dominated short-form video consumption.
Monetization is a central component of the new tool. Both original creators and users who create clips can earn revenue from views through X’s original content rewards program, which pays out based on audience engagement levels. This approach aligns with X’s broader strategy to expand its content offerings. Since 2022, the platform has introduced long-form videos to compete with YouTube and long-form blog posts for premium subscribers to rival Substack. The new clipping feature further integrates these content types, allowing users to repurpose existing material without leaving the app. X described the tool as a way for users to grab their favorite moments from any video, add their own commentary, and post it seamlessly.