Startups & VC

Panera founder cites short-termism in sale to JAB Holding

Ron Shaikh sold Panera to JAB Holding to escape public market pressures that hinder long-term investment. He previously drove the company’s growth by focusing exclusively on the Panera brand and expanding during the Great Recession.

· 1 source · Restaurant strategy

Ron Shaikh, founder of Panera, sold the company to German private equity firm JAB Holding, making it a private company again. Shaikh stated the decision was driven by the need to make long-term transformative bets, which he argued were impossible under the pressure of public markets. He noted that while he held 17% of the stock and had credibility to resist short-termism, his departure would leave the company vulnerable to market pressures that favor cost-cutting over long-term value creation. Shaikh, who is 64, stepped down as CEO toward the end of 2017 and is currently chairman of Cava.

Shaikh’s leadership was defined by a contrarian approach to capital allocation. In 1999, he proposed selling three of Au Bon Pain’s four divisions to fund Panera’s growth, a move that faced significant board resistance. Panera had been acquired in 1993 as the St. Louis Bread Company for $23 million. During the Great Recession, while competitors cut costs, Panera expanded aggressively, opening a new store every three to five days as real estate and construction costs dropped by 20%. This strategy helped the stock rise from approximately $3.50 to $315 per share before the sale. An investor who put $7,000 into Panera stock in 1999 would have over half a million dollars by 2017.