OpenAI rolls out beta business hub for verified profiles and agents
OpenAI launched a new business hub in beta that allows companies to create verified profiles and specialized agents on ChatGPT. The feature positions the platform as a discovery engine for enterprise information.
OpenAI rolled out a new business hub on Tuesday, currently in beta, designed to help companies control how users interact with their businesses on ChatGPT. The feature allows eligible companies to create verified business profiles and launch specialized business agents that answer user questions about products and services. The hub also provides limited business insights, including profile views, business mentions, and website clicks. Benji Shomer, VP of Monetization, stated that multiple verification methods are used for different business types and markets.
This initiative follows the retirement of a previous e-commerce hub effort in March, which had included a checkout cart and commission fee system. The new feature positions ChatGPT more like a discovery engine similar to Google, allowing enterprises to verify and update information about their products and services. Shomer told journalists on Monday that the company uses multiple verification methods to accommodate different types of businesses.