IONOS deploys agentic AI ecosystem for seven million customers
IONOS is launching an agentic AI ecosystem for its small business customers, starting with a phone receptionist agent. The company aims for 80% of new revenue to be AI-influenced by 2027, differentiating itself from competitors focused solely on website building.
IONOS is deploying an agentic AI ecosystem for its seven million customers, starting with a Receptionist agent for phone calls. The company reported 15,000 activations of the Receptionist agent in the first half of the year, with a high Net Promoter Score and an average revenue per user of nearly 70 euros for this product. IONOS differentiates its strategy from competitors like Wix, which focuses on AI-powered website building, by integrating agents into a broader Knowledge Hub that aggregates customer data from domains, websites, and marketing tools. The company aims for 80% of new revenue to be AI-influenced by 2027, up from 20% last year and over 50% this year. This strategy is expected to drive the Web Presence and Productivity segment from high single-digit growth, currently around 8%, to double-digit growth. IONOS is currently in a free period for these AI products, with revenue guidance for 2027 to be communicated at the start of next year. IONOS CFO Patrick Heider argues that an integrated agent ecosystem leveraging existing customer data is a more sustainable and profitable model than standalone AI website builders, citing better financial performance and margin profiles compared to Wix.