Arca raises $64 million to build AI-native wealth firm
Arca secured $64 million to operate as a full-service financial firm rather than a software vendor. The company uses AI agents to handle back-office tasks while human advisors manage client relationships.
Arca, an AI-native wealth management firm, has raised $64 million to expand its operations. Aman Singh, who leads the AI platform team at the company, emphasized that Arca is not a SaaS provider but the financial firm itself. This distinction allows the company to implement standardized workflows and direct feedback loops that improve agent performance and client service levels.
The firm offers a broad spectrum of services, including financial advice, planning, tax planning, insurance, and estate planning. Its client base ranges from business sellers and tech executives to first-time homebuyers. The core product philosophy centers on proactive service, where AI agents prompt people more than people prompt agents, delivering 24-7 responsiveness. While human advisors handle client relationships and empathy, AI agents manage the back-office work, analyzing market impacts and life events to drive action.
Singh noted that the firm’s internal benchmarks, rather than external metrics, guide model selection. This approach led to the rejection of a model named Luna due to high costs and slow performance. By operating as the firm itself, Arca aims to leverage these internal insights to maintain high service standards across its diverse client portfolio.