Amazon confirms Prime Video is now profitable in its own right

Amazon CEO Andy Jassy declared on the quarterly earnings call that Prime Video is now profitable in its own right, citing a revenue run rate in the tens of billions of dollars. This announcement confirms a previous statement made in May regarding the service's profitability. The financial strength is supported by Amazon MGM Studios, which generated over $12 billion in global box office sales this year. The studio's highest-grossing release was Project Hail Mary, starring Ryan Gosling, which earned an estimated $684 million worldwide, while the film Melania underperformed expectations.

Prime Video's television lineup continues to drive engagement, with hits including Reacher, Fallout, and The Boys. Season 4 of Reacher attracted 66 million global viewers in its first 28 days, and the series is currently filming Season 5 with a sixth season already secured. Sports programming remains a significant driver of viewership. According to Nielsen, the first six Thursday night football games averaged 17.7 million viewers, representing a 16% increase from the previous year. Additionally, the second season of the NBA on Prime drew over 2 million viewers.