Spotify introduces QR code check for family plan members
Spotify is requiring family plan members to scan a QR code to verify they share a residence. The move aims to reduce account sharing and shift users to individual premium subscriptions.
Spotify confirmed during its third-quarter earnings call that it is implementing a new verification method for its family plans. The update requires members to scan a QR code displayed on the plan manager’s phone to confirm they live at the same address. This process is designed to prevent adults, children, or friends living apart from splitting cheaper family plans, a practice the company views as a barrier to growing its base of profitable premium subscriptions.
Members have seven days to complete the verification. If they fail to do so, they will be barred from joining another family or duo plan for 12 months and must switch to an individual plan. Spotify co-CEO Alex Nordstrom characterized the change as a routine improvement to existing verification tools rather than a punitive measure. He noted that the Family Plan has existed for 12 to 13 years and that improving verification methods is an ongoing process to close holes in the system. Nordstrom stated, "It is important for us to just make sure over time that we improve the verification methods that we have."