Tesla unveils thruster-equipped Roadster amid core business struggles
Tesla revealed a new Roadster capable of stunts using SpaceX-designed thrusters, though production is not expected until 2028. The announcement coincides with declining delivery numbers and increased competition from BYD.
Tesla unveiled a new Roadster equipped with SpaceX-designed thrusters that allow the car to perform stunts, including driving upside down and flying over other vehicles. The car claims a 0-60 mph time of 0.81 seconds, but this requires thrusters that occupy passenger space, meaning it cannot carry passengers. Production is targeted for 2028, with reservations priced at $50,000 for the performance trim and $250,000 for the thrust trim. Tesla’s fine print states it cannot guarantee delivery timing or if the vehicle will be delivered. The car was originally promised in 2017 and has been delayed multiple times. Tesla stock initially jumped 5% before settling at a 3% gain. Analyst Gene Munster described the event as an engineering flex with no commercial value. Tesla’s core auto business is struggling, with deliveries falling in 2024 and 2025, and BYD has surpassed Tesla in EV sales. The event occurred just before Tesla’s Q3 earnings report on the 21st. Critics argue the Roadster is a marketing stunt and distraction from Tesla's declining core business fundamentals and inability to compete with BYD on price and volume.