Wahlberg supports AI use to enhance filmmaking and preserve legacy
Mark Wahlberg stated at TechCrunch Disrupt that artificial intelligence has a valid role in cinema when used to support storytelling rather than replace actors. He expressed interest in using AI to manage his likeness for future projects and legacy preservation.
Actor and director Mark Wahlberg argued that artificial intelligence has a place in filmmaking if applied correctly, emphasizing that technology should support real stories rather than supplant human performance. Speaking at TechCrunch Disrupt, Wahlberg cited films such as Jurassic Park and The Perfect Storm as examples of cutting-edge technology enhancing narrative depth. He plans to use AI to enhance specific aspects of the upcoming Pete Rose biopic, such as the stadium setting, while maintaining that AI-generated scripts should not replace actors.
Wahlberg also addressed the future of actor legacies, expressing openness to the idea that his children or grandchildren could manage his likeness through AI replicas. Although he has not visited the CAA Vault, a facility that allows actors to create digital replicas via scanning technology, he indicated he would be interested in the option. He stated he would not oppose his animated series, Ted, continuing for decades with an AI version of his likeness if he were no longer able to perform. "I would be interested because I think in the future, if that's where things go, it would be cool that my children or my grandchildren could be in charge of my likeness and my image, and hopefully put me in some good movies," he said.