Ondo Finance launches BlackRock-powered tokenized portfolios

Ondo Finance launched Ondo Intelligent Portfolios, a product line offering seven professionally curated investment strategies as single on-chain tokens. Three of these portfolios are powered by BlackRock, which provided the asset allocation and security selection strategies. The platform allows users to deposit USDC stablecoins to instantly receive portfolio tokens, such as MAG7XON, which tracks the Magnificent 7 stocks plus Bitcoin and Ethereum. The underlying assets are held by a qualified custodian, with daily third-party attestation reports confirming full collateralization. The system operates via smart contracts that automate invest, divest, and rebalance actions, removing human intermediaries to lower costs.

Ondo describes this launch as the 'SPY moment' for tokenization, creating a new category for global access to professional portfolio construction outside the United States. John Hoffman argues that this product represents a fundamental innovation comparable to the early days of ETFs, enabling 24/7 trading, self-custody, and future integration with AI agents for automated investment management.