Google Universal Cart launches for U.S. users
Google has made its Universal Cart feature available to U.S. consumers, allowing them to aggregate products from Search and Gemini. The tool integrates with the Universal Commerce Protocol to streamline checkout and price monitoring.
Google announced on Thursday that Universal Cart is now available to U.S. users. First previewed at Google I/O in May, the tool functions as a central hub for browsing, allowing users to collect and monitor products found across Search and the Gemini app. It retains shopping progress across sessions and aggregates items from multiple retailers, sending notifications for price drops and stock availability. The feature also offers tailored payment assistance by considering credit card perks and surfacing promo codes. Checkout is integrated with Google's Universal Commerce Protocol, an open standard introduced earlier this year to facilitate cooperation between AI agents and retailers. This launch complements existing AI shopping features, including conversational product discovery in Search's AI mode and the 'Let Google Call' tool, which uses AI agents to check local store inventory.