Plio reports 90% daily AI adoption and launches agentic platform

Plio, a SaaS CRM specialized in retail, reported that 90% of its engineers now use AI coding tools daily. This shift followed a hackathon in December 2025 where the company scaled up the use of tools like Cursor and Windsurf. François, VP of Engineering at Plio, noted that while initial reactions to AI-generated code were negative, the team has moved past writing code to writing agents that interact with each other. The company has consolidated its development workflow into a single 'harness' tool that connects observability, user stories, and coding, replacing previous fragmented tools like Grafana. Current challenges have shifted from code generation to managing merge request bottlenecks and ensuring code quality in an agentic environment.

Plio is developing an agentic platform for its CRM product to allow marketing teams to query data via natural language, replacing complex manual queries that previously took three weeks. The platform, built with AWS and ThoughtWorks, uses a 'large customer model' to predict customer actions and integrates with existing SaaS interfaces so users can verify agent-generated workflows. Plio serves 500 customers with different brands and objectives, using knowledge items to personalize responses. The company is preparing for customers to connect Plio data to external harnesses like Cloud Code, Codex, or ChatGPT via MCP. Philippe, CTO of Plio, stated that the market is moving toward agentic solutions, and Plio must adapt to remain a differentiator. The strategy was defined during a four-day, 20-person hackathon involving C-suite, product, data scientists, and engineers. The event, described as the 'Agentic Catalyst Program,' was initiated by CTO Philippe and VP François without prior permission to bypass standard sprint planning. The team discovered that customers build 400 campaigns per month, highlighting significant time savings potential. The hackathon produced a working prototype that convinced skeptical stakeholders of the ROI, allowing Plio to secure organizational buy-in for a full-scale production rollout.