Meta brings AI-powered feed customization to Facebook
Meta has launched its Your Algorithm feature on Facebook, allowing users to direct content recommendations using natural language. The update marks a shift toward user-directed content discovery over automated systems.
Meta has announced the launch of its AI-powered feature, Your Algorithm, on Facebook. The tool, which was previously available only on Instagram, allows users to influence content in feeds and reels by describing their preferences in natural language. Instead of relying solely on automated recommendations, users can communicate directly with the platform about topics they want to see more or less frequently. Changes are reflected in recommendations in real time, and the platform may ask follow-up questions to refine its understanding of user preferences. Meta also updated Facebook's three-dot menu to make it easier for users to manage content preferences from individual posts, including options to mark content as interested or not interested. This move signals a strategic shift away from traditional recommendation systems toward personalized, user-directed content discovery.