Deezer to launch toggle filtering AI-generated music from feeds
Deezer is developing a feature that allows users to exclude AI-generated content from search results, responding to a surge in synthetic uploads. The move distinguishes the platform from competitors who have banned or restricted such music.
Deezer is developing a new toggle feature, expected to be available before the end of the year, that allows users to filter out AI-generated music, albums, and related artists from search results. CEO Alexis Lanthornier stated that user demand and the explosion of AI music on the platform drove the decision. A survey from last year indicated that 45% of Deezer customers wanted to remove AI music from their feeds. Deezer added AI detection tooling last year, when AI-generated tracks represented 10% of daily uploads. By July, more than 50% of daily uploads were AI-generated, averaging 90,000 tracks per day. Lanthornier argued that the company is giving users the option to focus only on human creators and creations in response to clear user demand. He noted, "We've seen clear user demand for the ability to filter out AI-generated music, and we are now giving everyone the option to remove this content completely from their streaming experience on Deezer and focus only on human creators and creations, if they wish." Competitors have adopted different approaches to the issue. Bandcamp has banned AI tracks, Tidal has cut off monetization for AI music uploads, and Spotify tags AI tracks and artists more prominently.