Everything on Tourism

Vietnam is replacing Thailand as the preferred Southeast Asian destination for Chinese tourists due to safety and geopolitical factors. The trend is dominated by independent, younger travelers.

Impact: Shifts revenue streams in the hospitality sector and requires businesses to adapt to solo-traveler preferences and digital-first booking behaviors.

— from Asia Business Trends: Podcasts, Tourism, and Strategy · Nikkei Asia News Roundup with Jada and Brian· Jan 30, 2026