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Apple is integrating Google Gemini into Siri to enable memory, multi-turn dialogues, and a dedicated app, competing directly with ChatGPT, Claude, and Gemini.

Impact: Shifts the competitive landscape by leveraging third-party AI for core OS features, intensifying pressure on AI providers to secure high-value device integration deals.

— from OpenAI Halts Sora, Apple Adopts Gemini, EU Tightens AI Rules · KI-Update – ein heise-Podcast· Mar 30, 2026