Everything on Target Audience Strategy

For niche products targeting children, marketing should focus on parents’ nostalgia for analog media, using digital channels to evoke emotional connections to tactile experiences.

Impact: Increases conversion rates by appealing to the decision-makers’ emotional preferences rather than just the end-users’ interests.

— from Eventbrite Acquisition and Creator Economy Strategy · How I Built This with Guy Raz· Feb 12, 2026