Everything on Streaming Strategy

Roku released a standalone mobile application for Howdy, its $2.99 ad-free streaming tier, enabling on-the-go access to a 10,000-hour library from major partners like Disney and Warner Bros.

Impact: Validates micro-pricing model and increases user engagement through multi-device availability.

— from Roku Howdy Launch, Whoop Medical Pivot, Airbnb Services Expansion, and AI Ecosystem Moves · TechCrunch Daily Crunch· Apr 01, 2026