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Cross-functional hackathons that include C-suite, product, and engineering teams are highly effective for validating AI use cases and securing organizational buy-in. This approach ensures that technical solutions align with business goals and user needs, reducing the risk of building irrelevant features.

Impact: Adopting this collaborative model can accelerate AI adoption and improve the ROI of AI investments by ensuring that developed solutions address genuine business pain points.

— from Plio's Agentic CRM Strategy and AI Adoption · Thoughtworks Technology Podcast· Oct 15, 2026