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Insights · Strategic Thinking

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  1. Deterministic predictions about the future, especially regarding AI, are frequently flawed because experts are generally poor at prediction and often use certainty as a defense mechanism against uncertainty.

    Impact: Prevents leadership from making high-risk, rigid bets on a single projected outcome, reducing potential for catastrophic strategic failure.

    — from Strategic Uncertainty: Scenario Planning vs. Future Prediction in AI · All Things Product with Teresa and Petra· Apr 21, 2026