Everything on Strategic Misalignment

Executives' predictions of customer value drivers are frequently uncorrelated with actual data, indicating a systemic failure in strategic intuition. This disconnect persists even in well-performing companies.

Impact: Companies risk misallocating significant capital to low-value initiatives, resulting in missed opportunities for growth and competitive disadvantage.

— from Data-Driven Strategy: Aligning Executive Bias With Customer Value · HBR IdeaCast· Nov 10, 2026