Everything on Software Monetization

WhatsApp is testing a subscription model providing cosmetic customizations and functional upgrades like increasing pinned chats from 3 to 20.

Impact: Could establish a new revenue baseline for messaging apps if adopted by a significant percentage of the 3 billion user base.

— from WhatsApp Subscriptions, Autonomous Robotics, and NSA AI Integration · TechCrunch Daily Crunch· Apr 21, 2026