Everything on Social Media & User Engagement

TikTok introduced a gamified emoji game in direct messages to foster competitive interaction, mirroring Instagram's earlier engagement-driven DM features.

Impact: Highlights industry-wide trends toward gamification for retention, prompting competitors to invest in interactive messaging tools to combat user fatigue.

— from OpenAI Secures $12.2B Funding & Salesforce Unveils AI-Powered Slack · TechCrunch Daily Crunch· Apr 02, 2026