Everything on Segmentation

Enterprise clients will continue to pay for security, compliance, and dedicated support, but the core tool value is declining. The focus for enterprise must be on the service layer.

Impact: Tailoring the value proposition for enterprise to emphasize security and human support can maintain revenue while the tool itself becomes a commodity.

— from SaaS 2.0: Free Tools, Paid Intelligence · The Startup Ideas Podcast· Oct 29, 2026