Everything on Platform Policy

Instagram will label AI-generated content rather than filtering it, betting that users will seek authentic human creators amidst synthetic content abundance.

Impact: Preserves user trust and creator economy value while allowing innovation, setting a precedent for transparency over censorship in content moderation.

— from Instagram's AI-Driven Shift to Generalist Product Pods · Lenny's Podcast: Product | Growth | Career· Jul 09, 2026