Everything on Outreach Strategy

The "pincer" outreach strategy targets both the C-suite executive and their N-1 deputy simultaneously. This ensures the executive sponsor is engaged while the operational lead builds the internal case.

Impact: This dual-target approach bypasses gatekeepers and creates internal alignment, significantly improving the odds of securing a first meeting.

— from The 15-Step Enterprise Sales Playbook · Lenny's Podcast: Product | Growth | Career· Aug 23, 2026