Everything on Organizational Performance

Companies that view sustainability through an innovation lens accelerate their R&D pace by identifying more problems to solve. This broader perspective turns ecological constraints into sources of competitive advantage rather than cost centers.

Impact: Drives faster product cycles and higher ROI on R&D by expanding the pool of solvable problems beyond traditional performance metrics.

— from Sustainability as Innovation: Driving Customer Value and Competitive Advantage · HBR IdeaCast· Mar 31, 2026