Everything on Operations & Distribution

Partnerships with major retailers like Costco introduced significant operational volatility due to aggressive pricing demands and flexible supply chain requirements. These relationships required substantial capital investment in manufacturing equipment to meet volume demands.

Impact: Brands must carefully evaluate the trade-offs between volume opportunities and margin protection when partnering with powerful retail channels.

— from Bobo's Oat Bars: Scaling a Niche Snack Brand · How I Built This with Guy Raz· Mar 09, 2026