Everything on New Categories

Answer Engine Optimization (AEO) is a rapidly growing software category that tracks brand visibility in AI responses. This new market is being filled by startups rather than legacy SEO firms.

Impact: Marketing and SEO professionals should start learning about AEO. Companies that invest in AEO tools early will have a competitive advantage in maintaining their visibility in AI-generated search results.

— from SaaS Apocalypse Myth Debunked by Spend Data · a16z Podcast· May 25, 2026