Everything on Negotiation Strategy

Physical presence in high-stakes negotiations significantly impacts outcomes by humanizing the deal and increasing leverage. Sharapova learned that being in the room makes it harder for counterparts to lower the offer, as they see the individual behind the brand.

Impact: Founders and executives should prioritize attending critical negotiations to maximize deal value and build direct relationships with key stakeholders.

— from Maria Sharapova's Business Blueprint: Negotiation, Composure, and Strategy · Masters of Scale· Apr 28, 2026