Everything on Mobile Strategy

The shift toward vertical video formats for live sports and reality TV indicates a fundamental change in how premium content is consumed on mobile devices. Peacock’s AI-driven cropping technology enables this adaptation without compromising content quality.

Impact: Streamers must optimize their content libraries for mobile-first consumption to remain competitive in a market where smartphone usage dominates viewing habits.

— from Substack Video Push, Peacock AI Strategy, Apple China Fee Cut · TechCrunch Daily Crunch· Mar 14, 2026