Everything on Measurement

Clean conversion tracking and attribution are prerequisites for profitable paid spend. Platforms optimize toward the events they receive, so missing subscription or usage signals distort targeting. This is especially true in privacy restricted environments.

Impact: Founders avoid misreading CAC and can scale with confidence. It enables better budget allocation across Meta, Google, and lifecycle.

— from Ecom Playbook For SaaS Growth In Agentic Era · The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch· Aug 15, 2026