Everything on Marketing ROI

Celebrity endorsements are failing when they lack strategic intent. With over 250 million dollars spent on celebrity placements and poor ROI, brands are realizing that star power alone does not guarantee brand affinity or conversion.

Impact: Companies may reduce reliance on high-cost celebrity contracts in favor of influencers or spokespeople who have genuine alignment with the brand's core values.

— from Super Bowl Marketing Strategy and Brand Authenticity · Masters of Scale· Feb 10, 2026